What does a law firm marketing project manager do?

A law firm marketing project manager coordinates the people, agencies, vendors, technology and internal stakeholders required to complete a complex marketing initiative. ProjectM provides independent project management for law firm branding, websites, content and other marketing projects.

Does ProjectM manage law firm website redesigns?

Yes. ProjectM manages law firm website projects from planning and partner selection through strategy, content, technology, implementation and launch.

Does ProjectM design law firm websites?

ProjectM's role is project management and strategic oversight rather than serving as the law firm's design or development agency. ProjectM can help identify appropriate website partners and coordinate the project through completion.

Can ProjectM work with our existing law firm marketing team?

Yes. ProjectM can supplement an existing law firm marketing department by providing project leadership, coordination and implementation support.

Can ProjectM help us select a law firm website agency?

Yes. ProjectM can help law firms identify and evaluate appropriate creative and technology partners and then manage those relationships throughout the project.

What types of law firm marketing projects does ProjectM manage?

ProjectM manages law firm branding, messaging, website redesigns, content initiatives, attorney biographies, marketing collateral, presentations, social media initiatives, recruiting materials and firmwide brand rollouts.

What size law firms does ProjectM work with?

ProjectM has experience managing marketing projects for law firms of different sizes. The common factor is not firm size but the complexity and importance of the marketing initiative.

When should a law firm hire a marketing project manager?

A law firm may benefit from an independent project manager when a marketing initiative involves multiple stakeholders, outside agencies or vendors, significant internal coordination, a complex timeline or a major firmwide implementation.