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ProjectM provided the comprehensive project oversight required to manage the firm’s transition to its streamlined "Vedder" name across all departments. By coordinating a master project plan across Marketing, IT, Recruiting, and Office Services, ProjectM ensured that every department was aligned and all firmwide materials were overhauled for the launch. This strategic coordination allowed for a seamless shift to the new brand identity and updated website, ensuring no disruption to communications or operational readiness.

Kessler Topaz

Kessler Topaz is “fully committed” to protecting the public against corporate fraud and other wrongdoing. High-quality photography of Kessler team members anchors the new site. As do persuasive proof points, a portfolio monitoring offer for investors called Securities Tracker, and impressive testimonials from clients and judges. As part of the new website launch and brand makeover, the firm’s ads, e-alerts and well-regarded newsletter were reimagined and redesigned to look, feel and reflect the quality and personality of Kessler Topaz.

This 50-lawyer intellectual property boutique has redone its website and collateral materials several times with Erika Ritzer leading their projects, including a new logo, messaging, advertising and website. Rebranding the firm twice in ten years has supported its continuous growth as the go-to resource for start-ups and established technology leaders. Their newest materials reflect a creative, bold firm as innovative as its clients.

A 35-lawyer East Coast law firm with a strong national presence in the insurance industry, Coughlin Midlidge’s core promise is flexibility. The firm can just as easily handle large, big-ticket matters as it can everyday challenges.

A new logo and website depict a comfortable and confident firm. Recognizing that other practices, outside of litigation, have a desire to grow, the new site offers a service spotlight section designed to flexibly showcase any areas within the firm—but particularly those less prominent than litigation.

With “The Art of Litigation” as their messaging platform, this 20-lawyer litigation boutique needed a website that reflected the creativity they bring to every case. Striking photography on the homepage entices the reader to learn more and the photography style continues through to the attorney photos presenting the lawyers in an engaging friendly way. Smart use of imagery (or color blocks) throughout keeps the site fresh and makes it easy to update which is important for a small firm.

Burns & Levinson

Twice in the last ten years Erika Ritzer has led the rebranding efforts for Burns & Levinson. The first included an entire brand overhaul with a new logo, messaging, collateral and website. In 2022 it was time for a refresh of the website on a new platform. The new design was also integrated with a recruiting and onboarding campaign to attract and retain talent.