Trusted advisor.
Vedder
ProjectM provided the comprehensive project oversight required to manage the firm’s transition to its streamlined "Vedder" name across all departments. By coordinating a master project plan across Marketing, IT, Recruiting, and Office Services, ProjectM ensured that every department was aligned and all firmwide materials were overhauled for the launch. This strategic coordination allowed for a seamless shift to the new brand identity and updated website, ensuring no disruption to communications or operational readiness.
Rubin Rudman
Brought in by the CMO with whom ProjectM had successfully partnered across three previous organizations, ProjectM was hired to oversee a comprehensive rewrite of all firm attorney biographies, working directly and collaboratively with the attorneys. Additionally, ProjectM provided crucial interim support during an in-house marketing team member's leave, keeping the project on track to help the department successfully launch the new website.
Washington Litigation Group
ProjectM fully managed the initiative by sourcing and coordinating specialized, best-in-class partners for the new logo and website design. ProjectM managed the day-to-day redesign, build and launch of the website, ensuring the backend remained easy for their communications team to manage. We are proud to have provided our oversight and project management expertise to help this vital organization elevate its voice and amplify its impact.
Kessler Topaz
High-quality photography of Kessler team members anchors this site. As do persuasive proof points, a portfolio monitoring offer for investors called Securities Tracker, and impressive testimonials from clients and judges. As part of the new website launch and brand makeover, the firm’s ads, e-alerts and well-regarded newsletter were reimagined and redesigned to look, feel and reflect the quality and personality of Kessler Topaz.
Larkins Vacura
With “The Art of Litigation” as their messaging platform, this 20-lawyer litigation boutique needed a website that reflected the creativity they bring to every case. Striking photography on the homepage entices the reader to learn more and the photography style continues through to the attorney photos presenting the lawyers in an engaging friendly way. Smart use of imagery (or color blocks) throughout keeps the site fresh and makes it easy to update which is important for a small firm.
Gesmer Updegrove
This 50-lawyer intellectual property boutique has redone its website and collateral materials several times with Erika Ritzer leading their projects, including a new logo, messaging, advertising and website. Rebranding the firm twice in ten years has supported its continuous growth as the go-to resource for start-ups and established technology leaders. These materials reflect a creative, bold firm as innovative as its clients.