Trusted advisor.
ProjectM provided the comprehensive project oversight required to manage the firm’s transition to its streamlined "Vedder" name across all departments. By coordinating a master project plan across Marketing, IT, Recruiting, and Office Services, ProjectM ensured that every department was aligned and all firmwide materials were overhauled for the launch. This strategic coordination allowed for a seamless shift to the new brand identity and updated website, ensuring no disruption to communications or operational readiness.
Kessler Topaz
Kessler Topaz is “fully committed” to protecting the public against corporate fraud and other wrongdoing. High-quality photography of Kessler team members anchors the new site. As do persuasive proof points, a portfolio monitoring offer for investors called Securities Tracker, and impressive testimonials from clients and judges. As part of the new website launch and brand makeover, the firm’s ads, e-alerts and well-regarded newsletter were reimagined and redesigned to look, feel and reflect the quality and personality of Kessler Topaz.
This 50-lawyer intellectual property boutique has redone its website and collateral materials several times with Erika Ritzer leading their projects, including a new logo, messaging, advertising and website. Rebranding the firm twice in ten years has supported its continuous growth as the go-to resource for start-ups and established technology leaders. Their newest materials reflect a creative, bold firm as innovative as its clients.
Washington Litigation Group, a nonpartisan, nonprofit law firm dedicated to defending the rule of law and protecting individuals and institutions unlawfully targeted by the federal government, needed a brand and digital presence that matched the power of its mission.
ProjectM managed the initiative by sourcing and coordinating specialized, best-in-class partners for the new logo and website design, while ensuring the backend remained effortlessly manageable for their communications team. We are proud to have provided our oversight and project management expertise to help this vital organization elevate its voice and amplify its impact.
With “The Art of Litigation” as their messaging platform, this 20-lawyer litigation boutique needed a website that reflected the creativity they bring to every case. Striking photography on the homepage entices the reader to learn more and the photography style continues through to the attorney photos presenting the lawyers in an engaging friendly way. Smart use of imagery (or color blocks) throughout keeps the site fresh and makes it easy to update which is important for a small firm.
